CEO & Founder · Creative Visionary · Musician & Performer · Brand Architect · Multidisciplinary Artist
Honoring a Legacy
Tye Donnell was born and raised in Denver, Colorado, and spent the first 20 years of his life in self-isolation... not by choice, but by instinct. A creative mind, a quiet observer, and the black sheep.One person who always stood out was his grandfather, Donnell. Sharp, funny, and unapologetically himself, he created his own blueprint for life and family, and Tye studied. That energy stuck. The name Donnell has always been Tye’s middle name, but after his grandfather passed on November 11, 2023, it became a kind of silent contract. A reminder that carving your own path isn’t easy, but it runs in the blood.There’s something about the timing too, peacefully passing on 11/11. A number tied to alignment, awakening, and new chapters. It felt like permission. Like a door opening. And Tye has been walking through it ever since.
A Multidisciplinary Artist in Progress
Tye is a multidisciplinary artist, musician, and creative force building his legacy one step at a time. After spending a year in Atlanta, he approaches each concept with the understanding that a meaningful body of work is built piece by piece. He doesn’t believe in shortcuts, he’d rather take the long way and get it right.In a world that prizes perfection, Tye finds strength in the raw and real. He embraces intentional imperfections, believing they’re proof of life in his art and stepping stones in his growth.Confidence and vulnerability go hand-in-hand in Tye’s process. He isn’t afraid to show the unpolished side of his journey, and that transparency has become part of his journey. He is just as comfortable in the recording studio as he is directing a photoshoot or digitally designing the next thing, channeling the same energy into music, visual art, and beyond. Each project teaches him something new; each collaboration opens another door. He’s proud to be an artist in progress, someone who knows he’s still becoming, and who wears that evolution openly and confidently.
Creative Direction & Collaboration
One milestone in Tye’s journey came when he stepped behind the scenes as a creative director. In 2024, he took on the visual direction for NonaLisa The Masterpiece’s debut album, a project that pushed him into new creative territory. The moment Tye first heard the album’s single, “Calling You Mine,” he was in complete disbelief. That song’s emotion set the tone for everything that followed. He poured those feelings into the album’s artwork and visuals, crafting a look that matched the music’s heart.This venture was a family affair as much as a professional one. The opportunity to shape NonaLisa’s visual world came through Tye’s cousin, Kennedy Grant, who recognized that his eye for design could bring the project to life. Working side by side with Kennedy as co-designer, and manager on set, Tye found the process both challenging and deeply rewarding. Together they turned slide shows and late-night ideas into a cohesive visual story that complemented the music. It was a defining experience for Tye. Proof that collaboration and trust can elevate creativity to new heights.
Presence Over Promotion
Tye’s philosophy is to let presence speak louder than hype. He lives by “quality over quantity,” focusing on showing up authentically rather than shouting for attention. For him, being fully present in his work- in the studio, or in a planning session- holds far more weight.This approach means he’d rather do the work than talk about it. Tye believes that if he pours enough soul into his craft, the results will resonate without the need for gimmicks. In his world, artistry is its own language of power, and genuine connection matters more than posting for views.
Inspiration & Vision
Tye draws inspiration from the legends who paved the way before him. He’s studied the greats across music and art, not to imitate them, but to understand how they made people feel, how they built something that lasts. That sense of fearless creativity fuels him.It’s there when he sits down to write lyrics or when he’s conceptualizing a visual piece. The echoes of those influences can be felt in his work, but Tye is adamant about carving out his own path and sound. His journey is uniquely his.Tye remains focused on the road ahead. His story is still very much in progress, with new chapters unfolding one project at a time. He doesn’t pretend to have all the answers, in fact, he finds power in the unknown.What’s certain is that he knows where he’s going, and he’s moving with intention and purpose. There’s so much more to come.
Every photo was edited by Tye Donnell.
NONA LISA - NonaLisa The Masterpiece
Debut Album Creative Direction:
Creative Direction & Visual Design
Client: NonaLisa The Masterpiece
Release Date: January 1, 2025
In 2024, TYE DONNELL, under the creative house RENZI CULTIVATED, was brought onto the debut album project for rising vocalist and creative force NonaLisa The Masterpiece. The opportunity came through Kennedy Grant, Donnell’s cousin, who recognized the powerful synergy between NonaLisa’s sonic brilliance and Donnell’s visual storytelling.The first record Donnell heard, Calling You Mine, left an immediate and lasting impression. The songwriting, vocals, and emotional depth revealed NonaLisa as an artist with rare presence and substance. That single became a creative cornerstone for the entire visual campaign.At just 20 years old and new to the Atlanta music scene, Donnell was entrusted with full creative direction for NONA LISA. It was a complex, demanding, and ultimately transformative process. The visual identity was crafted from the ground up with a small, focused creative team.A key collaborator on the project was Kennedy Grant, a gifted creative in her own right. She co-designed the album cover alongside Donnell and was responsible for editing the ethereal background design that appears behind NonaLisa on the cover. Her contribution brought emotional nuance and atmospheric elegance that helped elevate the artwork to match the music’s caliber.Project scope included:
• Full creative direction for the album rollout
• Concept development and mood strategy
• Album cover co-design with Kennedy Grant
• Editing and direction of the official teaser trailer
• Visual strategy for launch materials
• Photography
• Branding LogoReleased on January 1, 2025, the album became a breakthrough moment for all artists involved. For TYE DONNELL, it marked the start of a visionary creative career-proof that instinct, clarity, and a devotion to excellence can open doors long before traditional credentials ever do.
The links listed here are for informational purposes only. Tye Donnell is not affiliated with or sponsored by these organizations. Please visit each foundation’s official site to learn more, donate, or get involved.These foundations reflect real things I care about. Not just causes on a list but realities I’ve seen up close. I’ve had family members battle cancer. I’ve seen what it looks like when people don’t have a place to go, when food isn’t guaranteed, when someone’s identity puts them at risk, or when the planet we all live on is pushed to the edge.I’m not sharing these organizations for credit. I’m sharing them because they’re doing the work. Quietly. Consistently. They’re helping people survive and feel seen.If you’re looking for support, or a way to give back, this is a good place to start.
All screenshots are property of CharityNavigator.org and are used for non-commercial, informational purposes only.
MORE WILL BE ADDED SOON!
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Every message is read with care. If it feels aligned with the work I’m creating, I’ll be in touch directly.
launching soon :')
